4 Reasons to Love Piaget China
Chinese customers have long been loyal to Piaget’s commitment to quality and design, and this brand of fine china is no exception. This article explores the brand’s Chinese heritage and its commitment to excellence. We will also look at the brand’s reputation as a top choice among Chinese consumers. Read on to learn about 5 reasons to love Piaget china. Whether you’re looking for exquisite Chinese porcelain or elegant Chinese porcelain dinnerware, you’re sure to find the right piece of Piaget in your home.
Piaget’s commitment to excellence
The company’s “Perfection in Life” campaign embodies the brand’s dedication to perfection, as its watches and accessories embody the world’s most prestigious places and people. The brand’s commitment to excellence also extends to social media, with a competition encouraging consumers to post photos of their cities using the hashtag #Piaget. Five winning photos will be displayed in Piaget boutiques worldwide.
The company’s global advertising campaign highlights the jewels and timepieces made by the French brand. The campaign also features the brand’s watches and jewelry, and is shot at beautiful locations across the globe. Piaget’s dedication to excellence is apparent in its commitment to design. The company has two manufacturing facilities in Plan-les-Ouates and La Cote-aux-Fees, both of which are fully integrated.
Founded in 1874, Piaget is synonymous with luxury and sophistication. Its watchmaking is known for its artistry and meticulous craftsmanship, with every movement created in-house. This commitment to excellence has inspired the company to push the boundaries of innovation and design to meet the demands of its demanding customers. Piaget’s ultra-thin movements, for example, have become the company’s hallmark and the cornerstone of its Altiplano collection. Piaget believes in a passion for beauty and excellence, and it has done so for over 125 years.
The company’s commitment to excellence extends to client service. In addition to providing free personalized services in its boutiques and additional content on its website, Piaget’s commitment to excellence goes beyond the product itself. Whether a client is looking for a luxury watch or a sophisticated accessory for a special occasion, Piaget is dedicated to exceeding expectations. The brand is dedicated to making every piece of Piaget’s timepieces a pleasure to wear.
While the Piagetian Guided Educational Center shares the same mission and vision as the other schools in the group, they have their own unique identities and values. All Piaget schools are coordinated through a central office in Singapore, where a Superintendent facilitates information between the schools and a Board of Governors oversees the schools’ education. As a Piaget school, you can expect your children to display the highest level of integrity and responsibility in their dealings with the organization.
Its Chinese heritage
In celebration of the Chinese New Year, Piaget has released a new collection of watches inspired by the country’s rich heritage. The Altiplano collection is a perfect example, as it features a fearless tiger in grand feu enamel. This delicate timepiece is handmade by master enameler Anita Porchet, and it’s limited to just 38 pieces. It features a mother-of-pearl dial with ruby indexes and the iconic turning external ring set with diamonds. The watch is powered by Piaget’s ultra-thin 430P movement, which is renowned for its artistic craftsmanship.
Its dedication to excellence
The Swiss watchmaker and jeweller has announced the appointment of Gong Li as its global brand ambassador. Gong’s classic beauty, exceptional talent, and unwavering dedication resonate with the brand’s philosophy. Gong represents the elegant woman who wants to live an exceptional life. To celebrate Gong Li’s dedication, Piaget China has launched a campaign to promote its watch collection in China. The new campaign features the iconic actress.
Piaget China’s dedication to excellence extends beyond its jewelry collection. For example, the brand has been involved in various events aimed at promoting film and cinema throughout China. Among these events, the brand has been a Platinum Sponsor of the Shanghai International Film Festival for several years and will continue to support SIFF with sponsorships. Piaget has also invested heavily in online advertising. Its ads on WeChat have been ranked among the top ten most popular of 2018, and the company has also purchased multiple ads on the platform RED. One of its recent campaigns involved a celebrity, Hu Ge, to promote Piaget’s Altiplano watch. The ad garnered nearly 29 million views on Weibo, making it one of the most popular watches in the entire category.
Aside from its prestigious role in Chinese culture, Piaget pays tribute to Asian culture by creating special timepieces to celebrate the Chinese New Year. Its Art & Excellence collection features cloisonne enamel dials created by world-renowned independent enamel artists. The brand’s Chinese heritage is reflected in its unique designs and styles, from prestigious to quirky. One of its newest limited edition pieces is the rooster, which joins the group of zodiac sign-inspired timepieces.
The brand has worked with gold exclusively since 1957, and its mastery of the craft has resulted in many marvellous pieces. The “Endless Tower” collection, for example, showcases artistic skills and a philosophical concept. It pays homage to perfection in its pure form. The Art of Gold collection has been named after a renowned Piaget artisan. And a Piaget watch is an exquisite tribute to perfection.
Its Chinese customers
There are 5 reasons to love Piaget China’S Chinese customers, including their passion for diversity. Johann Rupert, the company’s CEO two years ago, spoke of the importance of diversity and inclusivity. Piaget is seeing new growth in women’s watches and jewellery, and the company’s history and technical sophistication is being embraced by more women. But what’s the best way to keep a Chinese customer interested in Piaget products?
First, the brand’s commitment to artistry has not diminished. In its recent short film, Piaget chose a Chinese actor, Hu Ge, to star in its Altiplano line. The choice of Hu was made after careful consideration of the market’s development and trends. Last year, the luxury goods sector in China registered a 20 percent growth rate, and this trend is likely to continue.
Second, jewellery is an emotionally-charged product, and the luxury brands have learned how to capitalize on that. For example, Piaget began as a watchmaker, but its range of jewellery quickly expanded. Even its timepieces incorporate jewellery. The brand’s rich heritage makes jewellery a natural fit for Piaget timepieces. As a result, Chinese consumers find Piaget’s Chinese customers particularly loyal.
Last, Chinese consumers are price sensitive and brand conscious. They’re willing to pay double for an imported brand of milk. They’re also more educated than they were ten years ago. Social media, the Internet, and technological advancements have allowed the Chinese consumer to gain awareness of an array of products that are not available in their country. They also like luxury items with discreet logos. Lastly, Chinese consumers are also loyal to brands with a high reputation.