Van Cleef & Arpels – A Brand For the Modern Woman
When it comes to jewellery, a woman’s heart is her jewel box. It is no wonder, then, that Van Cleef & Arpels incorporates diamonds into its designs. Known for their playful designs and intricate craftsmanship, this brand focuses on trends and the cultural climate. After the discovery of Tutankhamun’s tomb in 1922, the company produced lavish pieces incorporating Egyptian motifs and forms. Following World War II, the brand produced geometric Art Deco pieces, including the Alhambra necklace.
a woman’s heart is her jewel box
If you’ve ever been a fan of Van Cleef & Arpel’s jewelry, you know that the company’s work reflects the highest standards. Each piece is crafted using various crafts, including those of the stone-setter, polisher, and goldsmith. Throughout the years, this design house has evolved to keep up with the changing cultural climate. After the discovery of Tutankhamun’s tomb in 1922, the company produced elaborate pieces inspired by Egyptian motifs. After World War II, the company’s work took on more natural forms and geometric forms, resulting in the classic Alhambra necklaces that are popular today.
The price of a Van Cleef Heart depends on the size of the piece and the period in which it was created. Prices range from $4700 to $125,000, with the average price around $4700. As one of the world’s leading jewelry houses, Van Cleef & Arpels strives to produce exquisite pieces that reflect the wearer’s taste and style.
The company’s creativity has contributed to its stellar reputation. A famous design, called Passe Partout, was introduced in 1938. It featured two large flower clips attached to a flexible gold snake chain. The necklace could be worn as a choker, bracelet, belt, or brooch. It also features a stunning pendant that is the size of an entire hand!
In Hong Kong, the company has created an exquisite boutique that evokes the splendor of ancient China. The Maison at 10 Chater Road in Central, the Prince’s Building, is a beautiful showcase for the entire collection. The Maison pays tribute to the natural sophistication of jewellery and the women who wear it. It also embodies the philosophy of eternal renewal.
King Farouk’s Passe-Partout Necklace
The diamond necklace once belonged to the former Egyptian Queen Mother Nazli. It was sold by Sotheby’s for $4.3 million in 1975 and was worn by Queen Nazli when she married the Shah of Iran. It has nearly two20 carats of diamonds and is designed in the Art Deco style. Several other famous Egyptians have also owned the necklace.
The designer of this piece, Van Cleef & Arpel, patented the design and wore it by royalty. The Passe-Partout Necklace is very versatile, and you can adjust the length as needed. This is the reason why the Passe-Partout Necklace has become so popular. This necklace can be worn as a long necklace, as a bracelet, or even as earrings.
Founded in 1869, Van Cleef & Arpel is still popular today. The brand’s jewelry is renowned for its quality and craftsmanship. It is made with 18-karat gold and is highly polished. The company also employs a mystery setting technique to keep the prongs hidden from view. Unlike other brands, Van Cleef & Arpels only produces a few pieces of jewelry per year, which allows you to get a great deal.
The Egyptian monarchy was deposed in 1952, but the royal family accumulated considerable amounts of valuables and personal jewelry. Their collection of coins is perhaps the most famous and includes the extremely rare 1933 Double Eagle Coin and two 1913 Liberty Head nickles. A few famous women have also worn Passe-Partout jewelry. In fact, several of them have admired the pieces.
Van Cleef & Arpels incorporated diamonds into its designs
A major client of the Parisian jeweler, the Maharani, liked to re-work Indian jewels for the modern woman. She would order pieces under the name “Mrs. Brown” and was known for ordering more than a dozen rings, nearly every type of brooch, and even cigar accessories and candy tins. The company also created wristwatches for both men and women.
Alfred Van Cleef, a diamond broker, founded the company in 1906. He soon married Estelle Arpels, the daughter of a precious stone dealer. In 1906, he opened a boutique at 22 Place Vendome in Paris. The business expanded to include watches and other pieces of jewelry. In 1912, he and his partner, Louis Arpels, became partners and opened branches in Deauville and Nice.
During his travels, Charles and Malou Arpels encountered several cultures. They collected pearls and precious stones and worked them into their designs. In 1966, they designed jewels for the coronation of Farah Pahlavi in Iran. These jewels featured 1,541 diamonds in dazzling arrays. The Persian decorative motifs proved to be a lasting inspiration.
While the brand is renowned for its jewelry, they also offer perfumes and watches. Their flagship store in Paris is still thriving, and Patrick Jouin has recently redesigned it to celebrate their 100th anniversary. The store reflects the company’s artistic energy and has been in continuous operation for over 100 years. When shopping for a piece of jewelry, be sure to consider the design’s age and style.
As part of the evolution of its design for the modern woman, the brand has also included diamonds into its products. Its first Zip necklace was created in 1950, but took more than a decade to come to fruition. The Duchess of Windsor tasked Renee Puissant with developing a high-jewellery piece based on a zip.
MAC makeup and Guess could have partnered with Van Cleef & Arpels
A successful partnership between a luxury brand and a young, urban female audience would have been an ideal fit for both companies. MAC makeup and Guess both have large fan bases and could have tapped into their influence to create a more relatable campaign. A partnership with a popular magazine such as Elle would have opened up a much wider distribution channel and a better return on investment.
MAC’s RiRi Hearts collaboration with Rihanna has become the first celebrity collaboration to do three back-to-back seasonal collections. Its RiRi Woo shade is a play on the brand’s Ruby Woo color, which is sold at an average rate of four per minute around the world. Nicki Minaj and MAC also teamed up to create a limited-edition lipstick named “Pink Friday.” Nicki Minaj is a Disney star and also has her own line of makeup.
MAC makeup and Guess could have teamed up with Van Cleef & Arples, but did they? The two companies started out as a love story and soon after the pair met, the brand was acquired by a Swiss group. In the early 2000s, the company opened a school of fine arts in Paris. The brand’s spirit is instantly recognizable by its floral styles and magical fairytale elements. Using only the best materials, V&A’s jewelry and watches have become world famous.