From Its History to Celebs Who Wear It
From the ancient Romans to Liz Taylor and Cleopatra, the snake is one of Bulgari’s most iconic designs. The snake symbolizes fertility, rebirth, protection from evil spirits, and is one of the oldest mythological and theological symbols. Its symbolic meanings have always fascinated the British royal family. Prince Albert gave Queen Victoria a gold ring shaped like a serpent, complete with an emerald at the center. The gold ring was cherished and even buried with the queen.
Serpenti
From its history to celebs who wear it, here’s an overview of Bulgari’s iconic snake necklace. Designed in the 1940s, Serpenti has remained timeless by changing with the times. The original Serpenti design, which was called Tubogas, was inspired by the shape of gas carrier pipes. Eventually, Bulgari created streamlined gold bracelet watches with a reptile-like dial. These watches used gold springs to make them flexible, reminiscent of a snake’s sinuous form.
The iconic snake necklace has been worn by many famous personalities throughout history. Elizabeth Taylor wore it during the filming of Cleopatra in Rome in 1962. The famous actress even acquired several Bulgari serpent pieces and wore one herself to a big gala in Rome. Since then, the Bulgari snake necklace has become synonymous with Cleopatra.
Celebrities who have worn it include Laura Harrier, who wore the snake necklace to an event hosted by Madonna at the Beverly Hilton Hotel in 2015. Karolina Kurkova wore it to an event hosted by Madonna at Art Basel Miami in 2016. In China, Kris Wu wore it as a bowti for a Bulgari event. The iconic snake necklace has inspired countless fashionistas.
From its history to the stars who wear it, Bulgari’s snake necklace is one of its most famous icons. The snake is significant in ancient Roman culture and represents fertility, rebirth, and protection against evil spirits. In British history, the serpent has long fascinated royalty. In the 19th century, Queen Victoria wore a snake bracelet made of gold, which she cherished and buried.
Fiorever
The legendary Serpenti necklace from Bulgari is the ultimate power piece. Known for its boldness and seduction, this necklace is worn by women everywhere, including Charlize Theron at the 2019 Academy Awards. The Serpenti snake necklace symbolizes fearless seduction, modern metamorphosis, and unending style evolution. It has been a symbol of Italian creativity for over one hundred years, and the Serpenti design continues to inspire women today.
The Bulgari serpent motif originated in the late 1940s when the brothers first introduced it as a yellow-gold watch. It was the brand’s way of tapping into the modernity of post-World War II Rome. Lucia Boscaini, who oversees the brand’s heritage, says that the serpent design was never meant to be a showy object, but rather a functional piece of jewelry. Using the classic design, Bulgari has expanded the Serpenti snake motif into accessories, including a bracelet.
The iconic Bulgari Fiorever collection includes a wide variety of floral pieces. The “Fiorever” name is a portmanteau of the words “flower” and ‘forever.’ The flowers themselves are rendered in precious metals and gemstones. Many of the Fiorever pieces are made in white gold, but sometimes the designer incorporates colored gemstones in the center of the flower. The Fiorever flower has four petals and is a symbol of happiness for the ancient Romans.
Liz Taylor
The legendary Bulgari Serpenti design has inspired many women throughout the years. Whether in jewelry, watches, or bags, Bulgari’s Serpenti necklace has become an iconic piece. This piece has also become a symbol of coolness and seduction. Since its first release, the iconic snake necklace has been worn by a variety of celebrities. The collection has also inspired several exhibitions, most recently the Serpenti Form: Art Jewelry Design, which celebrated Bulgari’s snake designs.
In 1962, actress Elizabeth Taylor was photographed wearing a Bulgari serpent necklace on the set of Cleopatra in Rome. Because Bulgari did not have any branches outside of Rome, this iconic necklace was instantly recognizable worldwide. In addition to becoming an iconic piece of fashion, the necklace also contributed to the barrage of paparazzi photography surrounding the film’s production. It was not long before paparazzi pictures of the actresses were plastered across the tabloids.
Elizabeth Taylor first wore the Bulgari Serpenti gold and diamond bracelet in 1962. The snake was also featured on Diana Vreeland’s iconic snake belt, which she wrapped twice around her neck. Since then, the necklace has remained a classic piece of jewelry for Elizabeth Taylor. And as a loyal Bulgari customer, Taylor wore the snake necklace often, and it never looked out of style.
Cleopatra
The Bulgari Serpenti necklace is an icon of the house’s heritage. The snake symbolizes fertility, rebirth, and protection against evil spirits. The serpent’s symbolism has been woven into civilizations for centuries, and the house’s legacy has been reflected in many pieces created since its founding. The snake motif is so enduring, it was popularized in the 1963 movie Cleopatra, which starred Elizabeth Taylor and became a worldwide phenomenon. Since then, the snake has retained its magnetic appeal.
Elizabeth Taylor famously wore a Bulgari Serpenti bracelet watch during a 1962 Rome filming of the movie Cleopatra. Similarly, the snake motif was popularized in the 1960s, when the watch’s dial was hidden inside the serpent’s head. A famous example of this snake jewelry is Elizabeth Taylor’s Serpenti watch, which was worn by Elizabeth Taylor as Cleopatra in the movie.
Elizabeth Taylor was a patron of Bulgari for many years and wore her iconic snake bracelet in a 1962 music video. The snake-themed campaign was aptly named Eternal Beauty. In addition to making jewelry, Bulgari also made purses adorned with snake-head clasps. The snake-head necklace became so popular that it topped the charts and earned Elizabeth Taylor a gold-chain-clad necklace that was seen on many celebrities.
Zendaya
Besides being an Oscar-winning actress, Zendaya has become a global brand ambassador for Bulgari and has lent her name to the iconic snake necklace collection. The necklace is a part of Bulgari’s Serpenti collection and retails for about $1 million. Inspired by the power of seduction, Zendaya has chosen to wear an interpretation of the serpent to represent her modern style.
The actress wore a snake-shaped, emerald-studded Bulgari necklace for the premiere of “Dune.” The costume designer had a replica of her bust made just for her. She accessorized her outfit with a dazzling snake necklace that was part of her B.zero1 Rock collection, which features bold metals and diamonds. Zendaya opted for an emerald and diamond-encrusted snake, which was created by Bulgari’s creative director.
In addition to the snake-studded neckpiece, Zendaya wore a voluminous shirt dress by Bottega Veneta. Thigh-high boots are one of the hottest trends this fall. Her hair was adorned with fluffy curls, which accentuated the deep plum color of the dress. The necklace was an obvious choice for a Hollywood star. Earlier this year, she had modeled for the brand’s fall campaign in Milan and London.
Bulgari’s Serpenti designs
In addition to the iconic necklace, Bulgari has produced many other variations of the Serpenti motif, including bracelets, watches, and bags. The famous serpent motif has long been popular, and the brand has supported various snake-themed exhibitions, including Serpenti Form: Art Jewelry Design, which celebrated the jeweler’s work. Whether worn as jewelry or worn on the wrist, Bulgari Serpenti watches are perfect for the occasion.
Throughout history, many celebrities have worn Serpenti pieces. In addition to Elizabeth Taylor, the renowned actress and model wore the Serpenti bracelet-watch at various events. The piece was designed with diamonds and emerald eyes, and she wore it during the 1960s in Rome. In addition to wearing the Serpenti necklace on the arm, she has also been photographed wearing it as a bowti.
The Serpenti is one of Bulgari’s most iconic pieces, and its designs have inspired countless other jewelers. For many years, the Serpenti was interpreted as a sinuous bracelet-watch, and the designs soon became a hit with jewellery connoisseurs. Despite the snake’s reptilian appearance, the snake’s intricate scales are accentuated by the use of precious metals like gold and silver.
The Serpenti motif has also been used in a variety of products, including perfume and jewelry. The brand’s signature snake motif has earned it cult status thanks to the likes of Elizabeth Taylor and Charlize Theron. Besides her jewelry collection, Serpenti has also been featured in the company’s Goldea fragrance cap. And, if that wasn’t enough, Bulgari has also created a Serpenti fragrance and a snake-like fragrance.