The Luxury and Exquisite Jewelry of Piaget
The luxury and exquisite jewelry of Piaget is as old as the brand itself, with over 119 boutiques worldwide. In an effort to stay relevant in today’s market, the company is revisiting its target customer and evolving its offering. A recent pandemic changed shopping habits, but the brand’s young customer base still shows strong interest. Aspiring young consumers are looking for a new value system.
Piaget watches
If you’re in the market for a luxury timepiece, you’ve probably considered Piaget. The Swiss watchmaker introduced ultra-thin watches in 1957. These watches had a two-millimeter thickness, which made them extremely thin. In 1957, the company released the first self-winding watch with a dial that resembled a television screen. These ultra-thin watches made it easy for people to read the time without using a magnifying glass.
Piaget is renowned for its thin, elegant watches and high-end jewelry. Its finishes are made according to strict traditions, and all decorative operations are carried out by expert craftsmen. As a result, each piece is a masterpiece. Piaget watches and jewelry are a symbol of elegance and class. Piaget gold bracelet watches are the perfect accessory for your evening wardrobe. If you’re looking for a new watch for yourself or a loved one, the gold bracelet watches will give you plenty of pleasure!
The combination of the art of watchmaking and the art of gem-setting allows Piaget to create the perfect luxury timepiece. These luxurious watches can be adorned with 18 diamonds, five gold adjustment screws, and movable links. Piaget watches have a history dating back to 1874, and have captivated the likes of Elizabeth Taylor and Sophia Loren. In addition to celebrities and royalty, Piaget’s timepieces are also cherished by discerning tastemakers worldwide.
Piaget’s diamonds
Famous for its work with gemstones and diamonds, Piaget designs high jewelry and complicated watches. The brand’s latest collection, ‘Wings of Light,’ features an array of diamond and gem pieces that will make your partner feel sexy and sophisticated. The brand’s diamonds are cut and set to reflect the light of the sun, creating a radiant effect that will make any woman look her best.
A piaget necklace set with tonal pink sapphire and diamond drops mimics the rays of the sun. This necklace is available at 76 leading stores, including Selfridges, The Luxury Closet, and Rebag. It costs $ 29,700. Olivia Palermo and celebrities such as Anna Wintour and Jessica Alba have partnered with the brand on three occasions to create unique creations.
To create this unique collection of diamond jewelry, Piaget employs 69 different sizes of marquise-cut diamonds. Each diamond is meticulously cut and positioned within the overall design. The Marquise cut is Piaget’s most revered design, as it offers an exquisite depth effect. While the round-cut is ideal for diamonds, it’s not appropriate for coloured stones.
Using beautiful diamonds in stunning settings is the hallmark of Piaget’s signature style. This Swiss brand pays tribute to femininity with its jewelry, which is inspired by the art of measuring time and the beauty of the world’s most beautiful gems. The brand’s artisans are constantly challenging their creative abilities in its renowned “Ateliers d’Excellence” to produce masterpieces that far surpass expectations.
Piaget’s heyday
Luxury and elegance combine in each of Piaget’s creations. The jewelry collection, with its dazzling array of precious stones and diamonds, exudes the deep elegance of jewels, while the watches’ elegant lines and thin cases reflect the refined aesthetics of the brand. Piaget is renowned for its dedication to fine craftsmanship, calling on the best gemologists, designers and goldsmiths to create masterpieces. Ultimately, the brand strives to do more than necessary to capture the emotion and beauty of the designs.
One of Piaget’s greatest assets is its rich archive. More than 1,200 pieces of jewelry and watches are held by the company’s patrimony department. Jean-Bernard Forot, who heads Piaget’s patrimony department, says that Piaget has never been big on advertising and has never shouted about its high-profile launches. This reputation is reflected in the fact that Piaget’s CEO, Martin Crepy, was a head honcho at Repossi prior to becoming CEO of Piaget.
The first Piaget collection was introduced in the 1960s. Since then, the brand has gained global recognition as one of the world’s top luxury jewellery designers. The brand’s luxurious and exquisite jewelry is still available today. The Piaget brand’s archives are extensive and include five current collections. Piaget’s heyday was also marked by a shift in shopping patterns. However, younger consumers are now interested in heritage luxury jewelry brands and are more willing to purchase them if they feel that the products are of updated value.
Collaborations with celebrities
In addition to its successful celebrity partnerships, Piaget is also active in the world of cinema. The famous actress Jessica Alba has become the brand ambassador for the Piaget Possession jewelry collection. Piaget aims to be a company that embraces bold innovation, yet respects its rich history and heritage. This attitude is reflected in the designs of the Piaget jewelry collections, which feature bold colors and patterns.
The latest celebrity collaboration is with the fashion brand. For the latest campaign, Piaget is collaborating with a leading Middle Eastern actress, Olivia Palermo. The sexy campaign will showcase bold ornamental stones. The bright colours and bold cuts of the gemstones are sure to catch the eye of many fashion lovers. The collection is also a tribute to the victims of the Beirut bombing, which left nearly two hundred people dead and over 300,000 homeless. The impact of the blast on the country was devastating, and it added to the current economic crisis, political unrest, and coronavirus pandemic. Considering these devastating effects, Piaget has decided to partner with the Lebanese non-governmental organization Arcenciel to launch a “Nour” initiative, which aims to provide financial support for local charities and community development
The brand’s long history of celebrity collaborations with celebrities is evident. Yves Piaget, the first CEO of the brand, formed enduring friendships with the most influential personalities of his day. He famously mounted Salvador Dali’s gold coins on his watches in 1967. The artist was an early client and collector of Piaget. Andy Warhol, another celebrity to become a Piaget jewelry collaborator, also became a fan.
Open-work craftmanship
The Piaget Wings of Light collection is inspired by nature. The designer Christophe Bourrie has teamed up with independent feather artisans to create jewel-like pieces. One such piece is Majestic Plumage, an articulated necklace studded with precious stones and a rainbow of feathers. The design is meant to resemble a bird in flight. The artisan’s work is renowned worldwide, and many pieces are designed to be worn on different occasions.
The open-work craftmanship used in Piaget jewelry has a long history. The Piaget family bought three Genevan workshops between 1961 and 1972 to consolidate their expertise in metalwork and gem-setting. Ponti Gennari, a goldsmith active during the time of Gay Freres, was one of the artisans employed. He also employed Michel Grantcola, a master chainmaker, who created elaborate cuff watches and inspired by the avant-garde movement.
The open-work craftmanship is often seen on the Secret Cenote watch, a platinum piece with an Australian black opal dial set with brilliant-cut diamonds. This playful design is intended to remind the wearer of a love that makes their head spin. While the open-work craftmanship is the hallmark of Piaget jewelry, it is also a distinctive feature of the brand’s horological heritage.
Diamonds as a woman’s best friend
Diamonds are a woman’s best friend, according to Marilyn Monroe in the movie Gentlemen Prefer Blondes. This phrase has become an iconic one. The best way to remember its meaning is to wear diamond jewelry! The most famous woman to wear diamond jewelry was Elizabeth Taylor, a well-known actress and eight-time married woman, who became famous for her diamond collection.
The Limelight Gala watch has a rich history, first debuted in 1972 and resurrected in 2013 and 2016. This elegant piece exudes a sense of elegance. It is ideal for the aspiring perfect master of high watchmaking and charismatic trendsetters. The 42mm skeleton watch is a classic piece, and it features an elegant mesh bracelet in 18K pink and white gold.