Toronto
Paris-based luxury jeweller Van Cleef & Arpels has opened a freestanding store in Toronto. The brand has also announced plans to open a second location in Vancouver within the next few months. While this new store will focus on the Canadian market, the brand will also open a partner boutique in Toronto’s Birks shopping centre next year. In the mean time, fans in Toronto can visit the company’s website for updates on the new locations.
The new Vancouver flagship store will be the brand’s first free-standing location outside of Europe. It will occupy 4,000 square feet on two levels and feature a glass façade to allow for plenty of natural light. The interior of the new boutique is expected to be different from the Yorkdale store. It is expected to have approximately 1,500 square feet of retail space. The brand also plans to offer its signature jewellery pieces online, as well as watches, jewelry and accessories.
Toronto shop-in-store expands to 1,435 square feet
Maison Birks is expanding its Vancouver boutique to include a Van Cleef & Arpels store. The new boutique is 1,435 square feet in size and has its own dedicated door front. It’s located on the exterior of a heritage building and is five times larger than the company’s previous shop in the city, which was only 300 square feet. The expansion of the boutique is part of the brand’s ongoing plans to grow its business.
In the United States, the luxury brand has been closing some of its stores. A store in Vancouver would be more than 6,000 square feet. But the company’s owner, Richemont, could share space with other luxury brands. It owns Jaeger Le Coultre, which has a store right across the street. So, it’s possible the Canadian retail giant will open a larger Vancouver store, which could be a good thing for the brand.
Custom gold leaf hand painted wall coverings
The Vancouver boutique is set to open in a couple of months, with plans for a sister store at Birks in Torionto. The new boutique, located in the luxury wing of the Yorkdale Shopping Centre, is approximately 1,560 square feet of prime real estate. It features custom gold leaf hand painted wall coverings, crystal chandeliers, velvet draperies, and a private viewing salon.
Visitors can tour the boutique in the luxury wing of the Yorkdale Shopping Centre. The boutique’s exterior features gold-toned painted glass and display windows with expensive jewellery. Inside, the boutique features custom gold-leaf hand painted wall coverings, crystal chandeliers, and black lacquered wood display vitrines. Visitors can also reserve a private viewing salon and enjoy a glass-walled environment.
French luxury jewelry company’s new concept
Canadians will now have the opportunity to own pieces by the renowned French luxury jewelry company, Van Cleef & Arpels. Founded in 1896 by Dutch diamond cutter Alfred Van Cleef and Swiss jeweler Salomon Arpels, the company’s designs feature animals, flowers, and fairies. Famous wearers include Grace Kelly, Eva Peron, and Farah Pahlavi.
Richemont Group, which owns Van Cleef & Arpels, is also a partner in the new Yorkdale location. They’ll open four new luxury boutiques there in the coming months, including Van Cleef Canada, and Officine Panerai, as well as a flagship store for Piaget. The new concept stores will feature the most exquisite French jewelry and watchmaking.
In November, the new Toronto location of Maison Van Cleef & Arpels is set to open a second, larger location. The Toronto boutique is approximately 1,600 square feet, and will feature iconic pieces from the luxury jewelry maker’s Alhambra and Cadenas collections. The boutique will also offer a private viewing salon for customers who wish to view pieces from the brand’s extensive range.