The Story Behind the BVLGARI Brand

The story behind the BVLGARI brand started when Alberto Bulgari created a piece of silverware. His work is now known around the world. He was also a famous jeweler. In his later years, Bulgari would become famous for creating beautiful pieces. Here are a few of his most famous pieces. They are: The Serpenti Cabochon, the Forever bracelet, and the BVLGARI Tubogas technique.

Serpenti Cabochon bag

This fall, the brand launched the new Serpenti Cabochon clutch, featuring a graphic quilting motif. Eight layers of high-tech foam maintain the volume and texture of the quilted fabric. The chain can be worn as a clutch or removed completely to form a shoulder strap. The bag is available in three different sizes, including a smaller, medium, and large.

The iconic Bulgari Serpenti Bag was introduced in 1978 and quickly became a bestseller. This version featured a gold bezel with heavy engraving. The bag was initially available on a leather strap and was considered bold branding at the time. This version also featured piercing onyx eyes. The Serpenti cabochon clutch is a timeless classic that’s sure to go with any outfit.

The Serpenti bag has a rich history dating back to its early days. It was first worn by Elizabeth Taylor. The bag was later reintroduced in pure jewellery pieces. It was known as the Serpenti Seduttori, and featured a dial hidden inside the snake’s head and capped with a massive ruby or sapphire. In recent years, the brand has reintroduced the Serpenti bracelet as part of its High Jewellery line.

BVLGARI Tubogas technique

The BVLGARI Tubogas technique is a unique form of gold-and-steel ring that is created without the use of soldering. The coiled bands of gold are interlocked around a central steel core, and the rounded contours of the coiled bands conceal the inner structure. The flexibility of the coiled bands gives the ring its signature bounce and super-comfortable fit. The technique was developed during the second half of the nineteenth century and revived by Bulgari in the 1970s. The company’s mastery of this technique took fifteen years.

The BVLGARI Serpenti form bracelet-watches, for instance, feature a dial set into the head of a snake, studded with gems. These watches have become landmarks of the brand’s jewellery history and are intimately associated with the Tubogas technique. Initially, the company produced snake-shaped bracelet-watches using the Tubogas technique. They were created from polished yellow gold mesh, and the design was then adapted to explore every possible case and dial shape.

Bulgari first introduced Serpenti bracelet-watches in the 1940s. This innovative method was adapted to create the original Bulgari Serpenti, and became a popular collection for young women. The design was inspired by the travertine junctions of Rome. The tubogas technique is a perfect example of fine jewellery making. The horological Serpenti line was born during this time.

Serpenti Cabochon watch

The Bvlgari Serpenti is a serpentine timepiece with a unique design. Its serpentine shape wraps you in its sensual embrace and guards your secrets. During the day, it rules while at night, it shines and undergoes an unexpected metamorphosis. Throughout each transformation, the serpent remains authentic and true to itself.

Despite being nearly half a century old, the Bulgari Serpenti is still evolving. The company’s signature serpentine design continues to evolve into a more modern timepiece. Previously, the Bulgari Serpenti was called Tubogas, and was inspired by gas pipelines. This design featured a metal coil surrounded by a chain of precious metal bands. While the Serpenti is a contemporary take on the snake, the story began in the late 1940s, when Bulgari first created its serpentine watch line.

Despite the modern-day style of luxury watches, the Bulgari Serpenti’s heritage timepiece dates to 1957. Its square-shaped face is complemented by an ergonomic gold tubogas bracelet. The watch is a work of art and epitomises the beauty and wearability of a jewellery-watch. Its chic matelasse pattern and intrinsic wearability make it the perfect accessory for any wardrobe.

Serpenti Forever bracelet

The elegant and classy design of the Bvlgari SerpentiForever bracelet exudes glamor and classic style. It features the iconic Serpenti head motifs rendered in gold tone metal, coated with enamel. This bracelet is adorned with Serpenti head motifs that are sure to catch the attention of anyone wearing it. It is available in gold, rose gold and black tone, which will suit your style and personality perfectly.

The Bvlgari SerpentiForever bracelet is crafted from purple leather and is made in Italy. The gold plated metal snakeheads feature black enamel eyes. The bracelet is available in small or medium sizes. London Jewelers reserves the right to modify prices at anytime. If the price changes, we will update the article accordingly. For now, you can shop for the bracelet on our website.

This bracelet is adorned with black and opal snakeheads. This bracelet has a delicate touch, and is made of karung leather. This bracelet is suitable for daily wear, and can complement other pieces in your jewelry box. For a bolder look, you can also opt for a gold or rose gold Serpenti Forever necklace or a gold-plated Serpenti Forever ring.

Bulgari’s acquisition of Gerald Genta

Earlier this year, Bulgari paid tribute to the 50th anniversary of the Gerald Genta Brand, the Italian watchmaker’s original creation. The acquisition, in 2000, came as a result of the watchmaker’s retirement and his partnership with The Hour Glass. Genta and Roth, meanwhile, continued to thrive in the same market, and Bulgari took on their striking watch know-how and adopted their signature case shape. In addition, the watchmaker plans to re-establish its Gerald Genta line with a 50th anniversary edition in platinum and a titanium retrograde piece for 2020. The family of Gerald Genta established the Gerald Genta Heritage Association in memory of their beloved father.

This acquisition marks the first step in the rebirth of the Gerald Genta brand, which is reminiscent of its early days. It is a testament to the artist’s skill and vision. The brand also pays homage to the timepieces designed by Gerald Genta himself. The Gerald Genta Arena Retrograde With Smiling Disney Mickey Mouse, for example, is a 41mm stainless steel model with a character arm serving as the retrograde minutes hand and jumping hour.

Bulgari’s creation of Serpenti Forever

The Serpenti designs have become synonymous with the Bvlgari brand for 70 years. They originated in the 1940s as silver Serpenti pieces. Designed by Sotirio Georgis Bulgari, the Serpenti style blends Islamic and Byzantine styles with floral and allegorical motifs. The original silver Tubogas style quickly became a cult classic, and Bulgari made countless passionate reinventions.

While the design began in the 1940s, the Serpenti motif has undergone a creative evolution. Since then, Bulgari has expanded its interpretations, adding modern details to the ancient serpent motif. Serpenti Forever has become a signature Bulgari piece, and it is now available in a variety of case shapes and materials. Its design is rooted in ancient Roman culture, but it has been modified to fit contemporary tastes and preferences.

The iconic Serpenti design has been reimagined in many ways since its inception. The first Serpenti pieces were bracelets, and then later, multiple-row timepieces. These first gold and steel Serpenti pieces were significantly more expensive than their pure gold counterparts. After the 1970s, co-signed Serpenti pieces were largely discontinued. In 1978, Bulgari opened a factory to produce its own movements.

BVLGARI watches

The BVLGARI family has a long history of making high-quality timepieces and accessories. For over a century, the Bulgari name has been celebrated by Italian royals and style icons. Now, the story behind BVLGARI watches can be told in a variety of ways. During this time, Bulgari watches and accessories have influenced fashions for the entire world. From the first iconic piece of jewelry to its latest luxury timepiece, BVLGARI has been a favorite of celebrities and fashionistas for decades.

In the 1970s, Bulgari’s philosophy shifted from designing purely luxurious pieces to creating wearable pieces that could be worn from day to night. With this new philosophy, the company created a gold digital wristwatch, known as the BVLGARI ROMA. This piece was originally intended as a Christmas gift for top clients of the Bulgari house. The bezel featured the famous Bulgari logo. A year later, the brand’s first women’s watch, the BVLGARI ROMA, launched.

In the 1940s, Bulgari introduced a snake motif into its watch collection. The snake’s head was surrounded by diamonds. The coiled serpent motif evoked the myths and legends of the ancient Romans, who believed that snakes would protect them from bad luck and immortality. As a result, BVLGARI has incorporated the snake motif throughout their history. The story behind BVLGARI watches